From explaining to building

I started studying Psychology at Universidad Católica de Chile. Two years later I switched to Business Administration and Economics. It wasn't a career change, it was the first of many format changes. I've always cared about understanding people, I just also wanted to understand how businesses move.

At the same time, throughout college, I led social projects. I built chapels, delivered food to homeless people, traveled to Palestine with a Spanish NGO, to Costa Rica, to Argentina. More than twenty projects coordinated. That's where I learned to organize teams before I even knew what a team was.

My first formal job was at Kaufmann / Mercedes-Benz. Four years as a sales rep and coordinator at the dealership on weekends. My job was literally to explain: specs, attributes, how to drive the car on a test drive. That's where I learned to listen to a real problem before proposing a solution.

In 2023 I joined Kamaleont, a Chilean blockchain and asset tokenization startup. I was the business development lead and official speaker. I coordinated projects, represented the company at events, and taught at Universidad Adolfo Ibáñez, Universidad Católica de Chile, and Universidad Francisco de Vitoria in Madrid. In parallel, I competed in Spartan Races: three-time podium in Chile and top 3% at the World Championship in Morzine, France.

In mid-2025, while job hunting, I started learning about automation. I watched a ton of YouTube about n8n. And on July 10, 2025, something clicked.

I put together a simple flow. A spreadsheet database with emails of recruiters at Google, Amazon, and Chilean companies. The flow took each email, drafted a personalized pitch using my data, sent it through an MCP server connected to my inbox, and updated the status. Two hundred emails in two days. Three interviews. None ended in a job I wanted, but it ended in something better: I figured out where I wanted to specialize.

That day I stopped looking for a job.

The transition was fast. I started taking freelance projects. First n8n flows, then increasingly complex solutions: integrations, admin panels, custom apps. In parallel I explored vibe coding, built my own website, and launched my first social network, which didn't work but opened doors.

In early 2026 I launched Mayesty, my first own SaaS. Two months of building. It generates personalized travel itineraries with AI, with optimized routes, real photos, and natural language editing. Without any outreach, inbound interest showed up. That validated something I already suspected: building in public generates demand.

Today I'm the founder of LAIMA. I turn business problems into working software in days, using AI as a competitive edge instead of as a service. My differentiator isn't a technology: it's the speed between problem and product.

I still train. I still lead social projects. I still teach. And I still build, because it's the only way I know how to learn.